Amazon's killer kindle blow, and grow your own superstardom.
Wednesday, 04 August 2010 21:06
Blog - The Writer's Life
So, Amazon's just struck a potentially killer blow for Apple in the ebook market - revamping the Kindle to a slimmer, cheaper model. They now claim seventy to eighty percent of the e-book market (though how they're measuring that - seeing as Bookscan doesn't handle ebooks, and no one is tracing books sold from author websites, etc - I'm not sure) - see the link for an interesting discussion with Ian Freed, vice president in charge of the Kindle.
Where Apple seeks to make things that work on Apple products only (wherever possible), Amazon is seeking to conquer every system and piece of technology that could possibly display an ebook. It's a difference in business strategy - Apple is leveraging the ebook market to sell more devices; Amazon is leveraging devices to sell its content. More at the link - there's some interesting discussion on the potential of the strategies, there. As purveyors of content-based products (books), I think I'd rather side with the monster who's interested in selling my content, rather than the monster who wants to use my content to sell his product.
Then again, if the net result is that my books are sold, does it really matter who by?
On a completely different note - Tim Ferris writes about the lure of the Superstar, and how to utilise it for yourself. The article's long, but well worth the read. For those in a hurry, though, the cliff notes:
- 1. People who are THE BEST in their profession receive accolades and rewards disproportionate to their level of achievement relative to the second-best.
- 2. This effect holds no matter how small, insignificant or unknown the niche in which you are THE BEST in.
- 3. Therefore, to be seen as above the pack, find a specific niche in which you can be THE BEST with a modest amount of effort.
- 4. Accolades, appreciation and rewards shall be yours.







