Write a damning article about a successful mostly-self-published author's latest publishing deal complete with snide comments, backhand remarks and egregious factual errors. Publisher's Weekly sure are anxious about J.A. Konrath (whose rebuttal of the article corrects their howling mistakes). Or rather, anxious that his apparent success becomes less apparent. And rightly so, I guess - if everyone takes Konrath's path, the wallets of agents and traditional publishers (and bookstores)  - that is, the people who read this magazine - will be getting much, much thinner. Sky's not falling, folks, not to fret.

But still, there's biased-journalism and then there's just lazy idiocy. Most of the facts they had wrong can be found in about sixty seconds on Konrath's site. Writing that kind of slam about someone makes you look petty. Writing a slam based on nonsense? We have a word for that on the internet.

Troll.

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